[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.49″]<\/p>\n
If there\u2019s one social media platform that\u2019s perfect for creative geniuses and digital marketers looking to find inspiration, it\u2019s definitely Pinterest. The idea-sharing social network defines itself as an \u201conline pinboard\u201d where you can \u201corganize and share things you love.\u201d\u2013so you know that it\u2019s not just your average social media platform. Its purpose is to drive ideas and deliver them to its over 20 million loyal users across mobile and computer screens.<\/p>\n
So many of us have had this particular situation\u2013coming across a product, recipe, or image while browsing the internet. This is where Pinterest comes in handy. It allows you to create collections or \u201cboards\u201d of ideas which you can share with other Pinterest users on your network.<\/p>\n
Since its humble start in 2008, Pinterest has been used for a wide range of purposes, such as:<\/p>\n
Through our Desima account we are able to drive 30,000 to 35,000 page views to the Desima website. However, this success is not merely based on luck. There\u2019s planning and strategy behind it.<\/p>\n
[\/et_pb_text][et_pb_image admin_label=”Image” src=”https:\/\/ping.design\/wp-content\/uploads\/2017\/01\/Desima-on-pinterest-massive-followers-count-grow-your-pinterest-account-for-business.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” _builder_version=”3.0.49″ \/][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Gardening had always been a hobby of ours and in the course of time, sharing our love for the craft, we have developed an assortment of products and techniques to make gardening even more fun and interesting. We started Desima in 2015, where Pinterest was one of the world\u2019s leading social media platforms.<\/p>\n
Meanwhile, Pinterest is an incredibly powerful and highly unique social media platform. It stands aside from Facebook, Twitter and Instagram and turns the idea of content marketing around. Instead of following people, you follow content and topics that piques your interest. This content may be featured in hundreds or even thousands of different contributors. The social media platform allows people to curate their own \u2018boards\u2019 of content and collect or \u2018pin\u2019 important items on topics and subjects that interest them. This makes it a very powerful tool in driving traffic to your website.<\/p>\n
Recent research has shown that Pinterest is the number 2 social media traffic referrer after Facebook, which makes it even more powerful than social media giants, Twitter and Instagram. So perhaps it\u2019s time to finally realize that Pinterest is not just about scrapbooking or arts and crafts. Moreover, it is a powerful search platform capable of transforming your business.<\/p>\n
With the help of Pinterest, we\u2019ve been able to drive 20,000 \u2013 35,000 visitors to the Desima website each month! We\u2019re not talking about your average one-off traffic or traction from one viral pin, which then slowly trickles and dies away. This traffic is organic and its linear growth is completely stable. In addition to that, Pinterest users are medium income earners who earn an average of $70k a year, so you\u2019re confident that you\u2019re working with a platform with truly remarkable potential.<\/p>\n
[\/et_pb_text][et_pb_image admin_label=”Image” src=”https:\/\/ping.design\/wp-content\/uploads\/2017\/01\/the-history-and-humble-start-of-pinterest-way-back.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off” \/][et_pb_text admin_label=”Text humble beginnings” background_layout=”light” text_orientation=”left” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.49″]<\/p>\n
Pinterest, like many other online-based businesses began as a small Silicon Valley startup founded by college buddies, Paul Sciarra and Ben Silbermann in 2008\u2013in the midst of the great recession. It spiked to popularity only three years after. Many believe it\u2019s the upshot of Facebook buying social media favorite, Instagram, for a billion dollars. Speculations of how much the idea-sharing platform is worth have also soared.<\/p>\n
Today, Pinterest is loved by over 20 million users across the globe\u2013from stay-at-home mothers looking to find a new hobby to creatives looking for design inspiration.<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_video admin_label=”Video” _builder_version=”3.0.49″ src=”https:\/\/youtu.be\/3cZWPId-KNg” \/][et_pb_text admin_label=”Text Video” background_layout=”light” text_orientation=”left” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.49″]<\/p>\n
Here’s a great little video I found that gives a brief overview of the history of pinterest.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
The correct way to use Pinterest is not to think of it as social media. Even if it\u2019s branded as a platform of such, it is actually more of a visual search engine where people can view and collect content. In a platform where relevance is given more regard, content is much more evergreen. This platform is not about making friends or being notified when a certain birthday is coming up. Pinterest is about timeless content that serves purpose.<\/p>\n
Another interesting characteristic that\u2019s exclusive to Pinterest is that\u2013it\u2019s not about how many followers you have. Unlike in Facebook where more page likes correlate with more link clicks, the number of followers on Pinterest is not the actual key to success. If our Desima profile had 50,000 followers instead of 10,000, I really don\u2019t think that it would\u2019ve made a difference to our traffic. The key is to simply create awesome content. People go to Pinterest to save images they like, learn new things and look for inspiration\u2013essentially, the Pinterest landscape is a content marketer\u2019s dream.<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.49″]<\/p>\n
Pinterest is not about \u2018likes\u2019 or \u2018shares\u2019\u2013 it\u2019s about \u2018re-pins\u2019. Getting repinned is the best way for your content to drive traffic. Desima has had quite a few pins go viral, with one pin getting over 140,000 re-pins, and many others reaching up to 10,000+ user engagement stats. That means a whole lot of traffic because when people click on a pin they\u2019ll be redirected to the website where it\u2019s hosted. So create awesome content in a visually exciting way, get it re-pinned and watch the traffic roll on in.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Textcontent” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Based on our experience with Desima, a good way to get an idea of what sort of content gets repinned is to do a search for pins that have over 5000 re-pins then save these to a secret board for reference and learn from them. Ask yourself; what sort of content is this? What images have been used? How has the content been delivered? Can I find inspiration in existing pins and produce content that\u2019s even better than the competition? You don’t need new original ideas, find things that are already popular and put your own spin on them. Look for content that has been repinned atleast 1000 or 5000 times. Also, remember creating imagery such as info graphics is something you can always add onto your blog post.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Now, let\u2019s take a look at the many benefits that you can reap when you launch your company into this unique social media platform. These are based on our own experiences with Desima.<\/p>\n
Pinterest is a great way to expand your company\u2019s audience. In our case, it is way more effective than any other platform on the internet. Also, each pin contains the link to the image source, which drives website traffic so much quicker. Can you imagine how much traffic your website can reach with just a few pins? The fact is\u2013Pinterest has over 150 million users and that data alone is enough reason for you to get started on using the platform for your business.<\/p>\n
With Pinterest, you can easily see which kinds of posts generate the most traffic. You can also see what\u2019s trending every day. We use these insights to formulate marketing strategies that would appeal to our target market.<\/p>\n
User engagement within Pinterest will help you solidify your online presence. By producing creative and helpful infographics that relate to gardening, we were able to build a name for ourselves and increased our visibility. With the help of many other bloggers and websites that have re-pinned and shared our original infographics, other audiences get the chance to be redirected to our website, increasing our regular traffic.<\/p>\n
<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Before getting cozy in this relatively new social media platform, it is crucial for you to ask the questions, (1) \u201cIs Pinterest really the appropriate social media platform for my brand?\u201d and (2) \u201cWill Pinterest be able to help me reach my brand\u2019s goals?\u201d<\/p>\n
Pinterest, while continuously growing in number, happens to have much more female users, a staggering 85% in fact. Taking a look at other key figures, we understand why the social media platform is not one to be ignored in terms of marketing:<\/p>\n