Brand image is what provides an organisation or company with a strong identity. Without it, it would be hard for your target customers to recognize your company. Let’s take Coca-cola, Apple, and KFC as examples. Once these names are mentioned, one can easily conjure up an image in mind. Why? It’s because they’ve already established a memorable identity within the context of marketing and advertising.
How important is creating your own brand image?
Consumers are more likely to choose products and services that are connected to a strong brand identity as it gives the company a strong sense of credibility which increases consumer’s trust. Aside from that, a consistent and unique brand image can also emphasise your corporate message, promote customer loyalty, widen brand awareness and create an authentic trend for your brand. Lastly, it is the key element for standing out amongst a number of competitors.
When your Branding goes wrong
When your Branding goes right
Companies often use a brand image in order to target a specific demographic of consumers; thus, research is needed to know their lifestyle and understand what they want. In creating branding, you need to find your target customers’ pain points and find a way to solve them. This will make your service or product more of an experience than expenditure.
JetBlue revolutionized the airline industry by understanding exactly what their customers need. They noticed that a lot of people are uncomfortable and/or afraid when they travel. What they did is hire friendly flight attendants to make the journey more meaningful. Topped with the tagline “You Above All”, JetBlue becomes a well-known brand for air travel.
How does creating a professional logo help?
A brand is a large distinct visual look that’s associated with a company. Your logo does not encompass all of it; however, it helps anchor your brand. In fact, it can become the single and most visible manifestation of your company as recognised by the target market.
- Advantages of getting professional logos include:
- Build stronger association with the brand
- Leave greater impact to customer’s mind
- Instill the idea of competence and integrity in relation to the brand
- Generating more referrals
- Would be perceived as something with higher value
Logos are graphical displays that are intended to display your company’s uniqueness through choosing the right fonts, images, and colours. A perfect combination of all these elements will result in a design that customers can immediately identify. As logos appear on all company stationeries, business cards, websites, and advertising, it’s only reasonable that they are created professionally. A substandard design can only imply incompetence and turn off potential customers.
How to create a strong brand image?
Building a strong identity for your brand does not happen in one night. There are principles and steps to be followed.
- Be different.
You can’t stand out if you only copy the idea of another company. If you do so, you’ll not only be facing legal charges, but your target customers will most likely see you as untrustworthy. You can get an advantage by working with a designer that completely understands your brand’s needs and can clearly communicate the message you intend to relay.
Good logos should be able to convey the right information about the company; thus, should be designed in a way that would give it some sense of meaning. For instance, IHOP whose previous logo has a red downward bar where the word “restaurant” is printed changed it into a red line curving upward in order to form a smiley. Thus, the company has successfully relayed the message of pure cheer.
- Be consistent.
Consistency across all your visuals and marketing materials is also necessary. When creating a logo, the colour palette and the style of graphics should be similar to the prints in your quotes, brochures, invoices, website, etc. If you study Facebook, you’ll find that it has consistently used the blue and white colours across its platform that when people see the combination of these two shades, the brand immediately comes to mind.
When you let someone design your website, and another one makes your logo, you’ll have less assurance that you’ll get a consistent look. That is why it’s better if you keep your entire company’s design project within one marketing company. A good branding company knows how to integrate visual branding using different channels– from the websites to the brochures.
- Be present online.
Your branding efforts will all go to waste if you don’t get the right amount of online presence. Make sure that your logo is continually viewed by your target customers. To do this, you must start with your website. Be sure to optimise your web traffic. Secondly, use social media and regularly post relevant content. You can also try guest posting and email marketing. This way, you’ll be able to expose your logo to more people.
How much is a professional logo worth?
As your target customers learn to recognize your logo and trust your brand, they are more likely to positively respond to your products and services, thus leading to an increase in sales. Moreover, a professional logo that implies a degree of competence and professionalism is likely to steer more new customers and partners than competitors without a standard logo. So while it could cost you a lot of money to hire expert designers, your return of investment will be higher. Check out these logo designs from our expert designer Kirk and ask for a quote.
Do you want to establish a successful brand image now?
Waste no time and contact us at Ping Design, a leader that can cater to your branding needs and create a professional logo at the most competitive pricing! Visit us, and we’ll start building your brand identity right away.